Why does it matter?
Marketing plays a crucial role in the success of any school. However, each institution faces its own unique challenges and possesses distinct strengths when it comes to reaching prospective students and families. Marketing Essentials for Schools is designed to guide you through the fundamentals of school marketing, encouraging you to reflect on your school’s specific needs and actively develop strategies to enhance your outreach efforts.
Falling student numbers currently lead to reduced funding and increased competition among schools. This reality alone presents a compelling reason for school leaders to take marketing more seriously. But effective school marketing offers many additional benefits, including:
Establishing a clear identity that ensures consistent, on-message communication
Easing staff recruitment by clearly articulating your school’s value proposition
Attracting families by promoting your school’s unique features and values
Enhancing fundraising efforts by engaging donors, sponsors, and funding bodies
The course consists of 6 modules:
Why Marketing Matters – Understanding the Business Case
What We Stand For – Brand Identity, Values and Key Messages
Communicating Effectively With Stakeholder Groups
The Marketing Mix
Income Generation – Motivating Donors and How Marketing Helps
Tricky Challenges – Crisis Management and Dealing With the Media
The course aims to support current and new school staff who are involved with marketing, communications, and income generation in developing strategies and activities that are specific to their school’s context. Learners are encouraged to reflect and engage actively with the Parallel Workbook and editable templates provided.
Please refer to the brochure for more details.